WASHINGTON – The Amtrak Signage Brand Management team, a collaboration of Asset and Real Estate Development and Customer Service, with participation of the Marketing, Engineering and Government Affairs departments, has issued a major update to the Amtrak Graphic Signage Standards Manual. Signage not only maximizes wayfinding at Amtrak stations, but also greatly increases the recognition of the Amtrak brand image and enhances the Amtrak customer experience.
The 2015 revision incorporates new Amtrak-branded static sign types and highway trailblazer signs. This revision also contains an overview of the Department of Transportation Accessibility Standards (DOTAS) as adopted by the U.S. Department of Transportation in 2006, and sign types have been updated to assure compliance of all dimensions and fonts with the Americans with Disabilities Act (ADA). Information on the Amtrak National Passenger Information Display System (PIDS) has been temporarily removed from the manual pending a major update to the PIDS Design Requirements that is under development.
In order to reinforce the Amtrak brand image it is important that the guidelines outlined in the manual be followed to maintain signage consistency. When replacing existing or installing new signs it is important that the Amtrak Policy on Station Signage (10.1.0) be adhered to.